diff --git a/README.md b/README.md
index 9ead94c14..0e368e47e 100644
--- a/README.md
+++ b/README.md
@@ -801,6 +801,11 @@ Optionally included keys are:
 	The SIP `Via` branch as string. Used to additionally refine the matching logic between media streams
 	and calls and call branches.
 
+* `label`
+
+	A custom free-form string which *rtpengine* remembers for this participating endpoint and reports
+	back in logs and statistics output.
+
 * `flags`
 
 	The value of the `flags` key is a list. The list contains zero or more of the following strings.
@@ -1165,6 +1170,10 @@ The response dictionary contains the following keys:
 		Identical to the corresponding key of the `tags` dictionary. Provided to allow for easy
 		traversing of the dictionary values without paying attention to the keys.
 
+	- `label`
+
+		The label assigned to this endpoint in the `offer` or `answer` message.
+
 	- `in dialogue with`
 
 		Contains the SIP tag of the other side of this dialogue. May be missing in case of a
diff --git a/daemon/call.c b/daemon/call.c
index 840a3e2ec..833477c85 100644
--- a/daemon/call.c
+++ b/daemon/call.c
@@ -1853,9 +1853,12 @@ void call_destroy(struct call *c) {
 	for (l = c->monologues.head; l; l = l->next) {
 		ml = l->data;
 
-		ilog(LOG_INFO, "--- Tag '"STR_FORMAT"', created "
+		ilog(LOG_INFO, "--- Tag '"STR_FORMAT"'%s"STR_FORMAT"%s, created "
 				"%u:%02u ago for branch '"STR_FORMAT"', in dialogue with '"STR_FORMAT"'",
 				STR_FMT(&ml->tag),
+				ml->label.s ? " (label '" : "",
+				STR_FMT(ml->label.s ? &ml->label : &STR_EMPTY),
+				ml->label.s ? "')" : "",
 				(unsigned int) (poller_now - ml->created) / 60,
 				(unsigned int) (poller_now - ml->created) % 60,
 				STR_FMT(&ml->viabranch),
@@ -2238,14 +2241,22 @@ static int monologue_destroy(struct call_monologue *ml) {
 	__monologue_destroy(ml);
 
 	if (!g_hash_table_size(c->tags)) {
-		ilog(LOG_INFO, "Call branch '"STR_FORMAT"' (via-branch '"STR_FORMAT"') "
+		ilog(LOG_INFO, "Call branch '"STR_FORMAT"' (%s"STR_FORMAT"%svia-branch '"STR_FORMAT"') "
 				"deleted, no more branches remaining",
-				STR_FMT(&ml->tag), STR_FMT0(&ml->viabranch));
+				STR_FMT(&ml->tag),
+				ml->label.s ? "label '" : "",
+				STR_FMT(ml->label.s ? &ml->label : &STR_EMPTY),
+				ml->label.s ? "', " : "",
+				STR_FMT0(&ml->viabranch));
 		return 1; /* destroy call */
 	}
 
-	ilog(LOG_INFO, "Call branch '"STR_FORMAT"' (via-branch '"STR_FORMAT"') deleted",
-			STR_FMT(&ml->tag), STR_FMT0(&ml->viabranch));
+	ilog(LOG_INFO, "Call branch '"STR_FORMAT"' (%s"STR_FORMAT"%svia-branch '"STR_FORMAT"') deleted",
+			STR_FMT(&ml->tag),
+			ml->label.s ? "label '" : "",
+			STR_FMT(ml->label.s ? &ml->label : &STR_EMPTY),
+			ml->label.s ? "', " : "",
+			STR_FMT0(&ml->viabranch));
 	return 0;
 }
 
diff --git a/daemon/call.h b/daemon/call.h
index be41e8982..6c2cec72e 100644
--- a/daemon/call.h
+++ b/daemon/call.h
@@ -340,7 +340,8 @@ struct call_monologue {
 
 	str			tag;
 	str			viabranch;
-	enum tag_type    tagtype;
+	enum tag_type		tagtype;
+	str			label;
 	time_t			created;	/* RO */
 	time_t			deleted;
 	struct timeval         started; /* for CDR */
diff --git a/daemon/call_interfaces.c b/daemon/call_interfaces.c
index 8e50eb82e..8d7eab73b 100644
--- a/daemon/call_interfaces.c
+++ b/daemon/call_interfaces.c
@@ -656,6 +656,7 @@ static const char *call_offer_answer_ng(bencode_item_t *input, struct callmaster
 		const endpoint_t *sin)
 {
 	str sdp, fromtag, totag = STR_NULL, callid, viabranch;
+	str label = STR_NULL;
 	char *errstr;
 	GQueue parsed = G_QUEUE_INIT;
 	GQueue streams = G_QUEUE_INIT;
@@ -678,6 +679,7 @@ static const char *call_offer_answer_ng(bencode_item_t *input, struct callmaster
 		str_swap(&totag, &fromtag);
 	}
 	bencode_dictionary_get_str(input, "via-branch", &viabranch);
+	bencode_dictionary_get_str(input, "label", &label);
 
 	if (sdp_parse(&sdp, &parsed))
 		return "Failed to parse SDP";
@@ -737,6 +739,8 @@ static const char *call_offer_answer_ng(bencode_item_t *input, struct callmaster
 	} else {
 		monologue->tagtype = TO_TAG;
 	}
+	if (label.s && !monologue->label.s)
+		call_str_cpy(call, &monologue->label, &label);
 
 	chopper = sdp_chopper_new(&sdp);
 	bencode_buffer_destroy_add(output->buffer, (free_func_t) sdp_chopper_destroy, chopper);
@@ -999,6 +1003,8 @@ static void ng_stats_monologue(bencode_item_t *dict, const struct call_monologue
 	bencode_dictionary_add_str(sub, "tag", &ml->tag);
 	if (ml->viabranch.s)
 		bencode_dictionary_add_str(sub, "via-branch", &ml->viabranch);
+	if (ml->label.s)
+		bencode_dictionary_add_str(sub, "label", &ml->label);
 	bencode_dictionary_add_integer(sub, "created", ml->created);
 	if (ml->active_dialogue)
 		bencode_dictionary_add_str(sub, "in dialogue with", &ml->active_dialogue->tag);
diff --git a/daemon/redis.c b/daemon/redis.c
index b22b9ceaf..f09e6b069 100644
--- a/daemon/redis.c
+++ b/daemon/redis.c
@@ -1129,6 +1129,8 @@ static int redis_tags(struct call *c, struct redis_list *tags) {
 			__monologue_tag(ml, &s);
 		if (!redis_hash_get_str(&s, rh, "via-branch"))
 			__monologue_viabranch(ml, &s);
+		if (!redis_hash_get_str(&s, rh, "label"))
+			call_str_cpy(c, &ml->label, &s);
 		redis_hash_get_time_t(&ml->deleted, rh, "deleted");
 
 		tags->ptrs[i] = ml;
@@ -1849,12 +1851,12 @@ char* redis_encode_json(struct call *c) {
 				JSON_SET_SIMPLE("active","%u",ml->active_dialogue ? ml->active_dialogue->unique_id : -1);
 				JSON_SET_SIMPLE("deleted","%llu",(long long unsigned) ml->deleted);
 
-				if (ml->tag.s) {
+				if (ml->tag.s)
 					JSON_SET_SIMPLE_STR("tag",&ml->tag);
-				}
-				if (ml->viabranch.s) {
+				if (ml->viabranch.s)
 					JSON_SET_SIMPLE_STR("via-branch",&ml->viabranch);
-				}
+				if (ml->label.s)
+					JSON_SET_SIMPLE_STR("label",&ml->label);
 			}
 			json_builder_end_object (builder);
 
diff --git a/perl/NGCP/Rtpengine/Test.pm b/perl/NGCP/Rtpengine/Test.pm
index b6d7c0531..ab090d04a 100644
--- a/perl/NGCP/Rtpengine/Test.pm
+++ b/perl/NGCP/Rtpengine/Test.pm
@@ -271,7 +271,7 @@ sub _default_req_args {
 
 	my $req = { command => $cmd, 'call-id' => $self->{parent}->{callid} };
 
-	for my $cp (qw(sdp from-tag to-tag ICE transport-protocol address-family)) {
+	for my $cp (qw(sdp from-tag to-tag ICE transport-protocol address-family label)) {
 		$args{$cp} and $req->{$cp} = $args{$cp};
 	}
 	for my $cp (@{$args{flags}}) {
diff --git a/t/test-basic.pl b/t/test-basic.pl
index 4a1c76b20..5a6c14a16 100755
--- a/t/test-basic.pl
+++ b/t/test-basic.pl
@@ -12,16 +12,16 @@ my ($a, $b) = $r->client_pair(
 );
 
 $r->timer_once(3, sub {
-		$b->answer($a, ICE => 'remove');
+		$b->answer($a, ICE => 'remove', label => "callee");
 		$a->start_rtp();
 		$a->start_rtcp();
 	});
 $r->timer_once(10, sub { $r->stop(); });
 
-$a->offer($b, ICE => 'remove');
+$a->offer($b, ICE => 'remove', label => "caller");
 $b->start_rtp();
 $b->start_rtcp();
 
 $r->run();
 
-$a->teardown();
+$a->teardown(dump => 1);
diff --git a/tests/simulator-ng.pl b/tests/simulator-ng.pl
index 3191c2688..339bce7fd 100755
--- a/tests/simulator-ng.pl
+++ b/tests/simulator-ng.pl
@@ -666,6 +666,7 @@ a=rtpmap:111 opus/48000/2
 		#direction => [ $$pr{direction}, $$pr_o{direction} ],
 		'received from' => [ qw(IP4 127.0.0.1) ],
 		'rtcp-mux' => ['demux'],
+		label => rand(),
 	};
 	$PORT_LATCHING and push(@flags, 'port latching');
 	$RECORD and push(@flags, 'record call');