diff --git a/templates/scripts/includes/deployment.sh b/templates/scripts/includes/deployment.sh
index a9dc34a..93e89be 100755
--- a/templates/scripts/includes/deployment.sh
+++ b/templates/scripts/includes/deployment.sh
@@ -1536,23 +1536,23 @@ EOF
 NETWORK_DEVICES="$(tail -n +3 /proc/net/dev | sed -r 's/^ *([0-9a-zA-Z]+):.*$/\1/g' | \
   grep -ve '^vmnet' -ve '^vboxnet' -ve '^docker' -ve '^usb' -ve '^vlan' -ve '^bond' | sort -u)"
 
-if "$PRO_EDITION" && [[ $(imvirt) != "Physical" ]] ; then
-  echo "Generating udev persistent net rules."
-  echo "## Generated by Sipwise deployment script" > \
-    "${TARGET}/etc/udev/rules.d/70-persistent-net.rules"
-  for dev in ${NETWORK_DEVICES}; do
-    [[ "${dev}" =~ ^lo ]] && continue
-
-    mac=$(udevadm info -a -p "/sys/class/net/${dev}" | sed -nr 's/^ *ATTR\{address\}=="(.+)".*$/\1/p')
-    if [[ "${mac}" =~ ^([0-9A-Fa-f]{2}:){5}[0-9A-Fa-f]{2}$ ]]; then
-      echo "Adding device '${dev}' with MAC '${mac}'"
-      cat >> "${TARGET}/etc/udev/rules.d/70-persistent-net.rules" <<EOL
-SUBSYSTEM=="net", ACTION=="add", DRIVERS=="?*", ATTR{address}=="${mac}", ATTR{dev_id}=="0x0", ATTR{type}=="1", KERNEL=="eth*", NAME="${dev}"
+echo "Generating udev persistent net rules."
+TARGET_UDEV_PERSISTENT_NET_RULES="${TARGET}/etc/udev/rules.d/70-persistent-net.rules"
+echo "## Generated by Sipwise deployment script" > "${TARGET_UDEV_PERSISTENT_NET_RULES}"
+for dev in ${NETWORK_DEVICES}; do
+  [[ "${dev}" =~ ^lo ]] && continue
+
+  pciid=$(ethtool -i "${dev}" | awk '/^bus-info: / {print $2}')
+  if [[ "${pciid}" =~ ^([0-9a-fA-F:.])+$ ]]; then
+    echo "Adding device '${dev}' with PCIID '${pciid}'"
+    cat >> "${TARGET_UDEV_PERSISTENT_NET_RULES}" <<EOL
+SUBSYSTEM=="net", ACTION=="add", DRIVERS=="?*", KERNELS=="${pciid}", NAME="${dev}"
 EOL
-    fi
-  done
-  unset mac
-fi
+  else
+    echo "WARNING: could not find valid PCIID '${pciid}' for device '${dev}'"
+  fi
+  unset pciid
+done
 
 get_installer_path() {
   if [ -z "$SP_VERSION" ] && ! $TRUNK_VERSION ; then
@@ -1886,8 +1886,8 @@ vagrant_configuration() {
 
   # MACs are different on buildbox and on local VirtualBox
   # see http://ablecoder.com/b/2012/04/09/vagrant-broken-networking-when-packaging-ubuntu-boxes/
-  echo "Removing /etc/udev/rules.d/70-persistent-net.rules"
-  rm -f "${TARGET}/etc/udev/rules.d/70-persistent-net.rules"
+  echo "Removing '${TARGET_UDEV_PERSISTENT_NET_RULES}'"
+  rm -f "${TARGET_UDEV_PERSISTENT_NET_RULES:?}"
 
   if [ -d "${TARGET}/etc/.git" ]; then
     echo "Commit /etc/* changes using etckeeper"